How to make money on YouTube: 7 effective strategies

YouTube is viewed by 1 billion people every day. YouTube’s popularity has made it a powerful tool to help businesses and individuals monetize their brands.

If you want to make money on YouTube now is the time to start. Start by creating a website to host your videos, create a space for your brand and then share your content on YouTube. This will not only help you reach more people, but also earn money from your fans. This article will look at seven of the most effective ways you can monetize YouTube videos.

YouTube Earnings:

  1. How to become a YouTube partner
  2. Sell products
  3. Crowdfunding
  4. Fan funding
  5. Media License
  6. Sponsored content
  7. Affiliate marketing is a great way to earn money.

01. How to become a YouTube partner

You can become a YouTube Partner once you have created a YouTube Channel. This will give you access to special features for monetization, such as the ability to display ads, sell merchandise, and more.

Although joining is optional, you will have access to many channels where you can make money. These include Premium subscription fees, a merchandise store, and more. How to become a partner on YouTube:

Step 1: Comply with the guidelines

YouTube will check your channel’s compliance when you apply for the Partner Program. You should familiarize yourself with YouTube’s monetization policy and ensure that your videos adhere to the rules.

Even as your channel grows and you start making money, the content of your channel will be constantly reviewed. Keep up to date with the latest compliance policies if you are accepted as a partner.

Step 2: Comply with the YouTube Partner Program requirements

You must be a successful YouTuber in order to apply. You must have 1,000 subscribers and 4,000 hours of watch time in the last 12 months or 1,000 subscribers plus 10,000,000 valid public shorts views in the past 90-day period to be eligible for the program. You can only apply for a YouTube Partnership once you have met or exceeded these numbers.

Step 3: Join the program

If you meet all the requirements, you may submit an application for the program by following these steps.

  • Click on the account icon at the top-right of the YouTube homepage. Click on your account icon, then select Creator Studio.
  • Click Channel on the left. Select Status and Features.
  • Click Enable under the Monetization box.
  • Accept the YouTube Partner Program terms.

Step 4: Install AdSense

You’ll be required to create an AdSense account as part of your application to earn money and get paid from your videos. You can only have one account and multiple channels may be linked to it.

Step 5: Get reviewed

Your channel will go into a review queue once you have applied to become a YouTube Partner, and created an AdSense account. Both automated systems and human reviewers will now check that your channel is fully compliant with the guidelines.

Step 6: Exploration of your monetization options

Congratulations if you are accepted by YPP! Now it’s time for you to configure your ad preference and enable monetization.

There are many YouTube monetization opportunities, but each has different eligibility requirements.

  • Advertising revenue. Earn cash by adding display, overlay or videos ads to your content. You must be 18 or older, or have an adult guardian that will handle payments. You must also adhere to the guidelines for advertiser-friendly material.
  • Channel Memberships: Offer special benefits to Channel members that make monthly recurring payments. You must be at least 18 and have 30,000 or more subscribers to qualify.
  • Merchandise Shelf: Display official brand merchandise on your watch page for your fans and followers to browse. You must have at least 10,000 subscribers and be over 18 to qualify for this option.
  • Super Stickers and Super Chat: Earn money by charging fans to have their messages highlighted on chat streams. You must be 18 years of age and live in one of the countries where Super Chat is offered.
  • YouTube premium revenue: Earn a portion of the membership fee for a YouTube Premium Subscriber when they view your videos.

02. Sell products

Selling merchandise is another way to earn money on YouTube. You can sell products that you already sell on other platforms or create a collection based on the content of your channel. Remember that your videos will sell more if you already have a large fan base. So, focus on growing your following before creating such products.

Step 1: Design Your Products

Your merchandise should reflect your brand and appeal to your audience. It should also build a community surrounding your channel. When you are creating your products, consider what your audience would find interesting. You can use your YouTube analytics in order to better understand the types of people who are interested in your content.

If your YouTube channel is all about beauty or makeup, you may want to sell makeup bags or cosmetics that are branded. If you are a YouTube fitness trainer, you may want to sell branded energy bars and fitness equipment. You can ask your audience what products they are most interested in.

Step 2: Source your products and build them

It’s now time to bring your product ideas to life. It’s likely that you will need to find a retailer, wholesaler or manufacturer to manufacture and deliver your product. Dropshipping is another option. This method involves the retailer, wholesaler, or manufacturer shipping the product directly to the customer.

Whatever method you choose, don’t overstock the first few months. Start with 1-2 products, and make them in small quantities. You’ll be able to estimate the number of people who will purchase them and gauge their popularity.

Step 3: Open an online store

You’ll need an online store to handle transactions. You can manage the entire fulfillment process, accept online payments securely and much more. Your own eCommerce site can boost the credibility of your brand and provide a platform for customers to browse your products.

Step 4: Enable your merchandise shelf

You can take advantage of the built-in merchandise shelf if you are a YouTube partner. You can display up to twelve official brand products on your video page to show them to your viewers.

Step 5: Promote your products on YouTube

Promote your products in your videos once you have created them and established a website. Consider creative ways to show the product to viewers. You can use it, wear it or feature customers using your product.

In the final section of your video, remind users to subscribe, like and visit your website. In the description, you should include a link to a store on your website so users can easily navigate to it and make a purchase.

03. Crowdfunding

Crowdfunding involves raising money through a large group of people. This can be friends, family, or other interested parties. If you want to make money on YouTube, this is an option. You can get monthly income or a donation.

Step 1: Join a crowdfunding site

You’ll first need to sign up for a crowdfunding site. Check out YouTube’s approved list of crowdfunding sites to see what options are available. Some of the best-known sites include:

  • Kickstarter
  • Indiegogo
  • GoFundMe
  • Crowdfunding

Some platforms are better for fundraising for a single project, while others can help you manage a long-term campaign. Whatever your choice, choose a platform which aligns with your requirements.

Step 2: Promote the crowdfunding campaign

You’ll then need to promote your campaign. Your YouTube channel can help you with this. Your videos can be used to tell the story of your brand or project. Keep your supporters informed about your fundraising efforts to create excitement, interest and suspense. You can also attract donors by rewarding them with exclusive content, free merchandise, or shout-outs based on their contribution.

Combine your YouTube videos and other social media strategies to increase awareness. Post your campaign to your Instagram, Facebook, and Twitter accounts and include links both to your YouTube videos, and your crowdfunding page. Optimizing your YouTube SEO will also increase the visibility of your content on Google.

04. Fan funding

Fan funding is another way to make money on YouTube. Fan funding is a way to get money from your audience. While crowdfunding platforms are aimed at a larger crowd, fan financing targets primarily your own audience.

Step 1: Sign up for a fan-funding platform

Joining a dedicated platform is the best way to get started. Patreon is one of the most popular platforms, as it provides content creators with tools to receive recurring and long-term support.

You can also fan-fund directly through YouTube using the built-in YouTube features. You must first become a YouTube partner. As a partner, you can earn money by selling channel memberships. These are displayed as a Join button below your YouTube videos. Fans can choose to support you regularly in exchange for custom badges, custom emoticons and exclusive content by clicking on this button.

Super Stickers and Super Chat are two other YouTube features built into the Partner Program. These allow you to charge fans for animated graphics and pinned comments.

Step 2: Promote the fan funding effort

You’ll need your audience to know about the campaign so that they can contribute. Invite your viewers to contribute by ending your video.

05. Media License

Most content doesn’t go viral. Many news outlets will want copies of the content if it becomes viral. You can earn money in this situation by licensing the video to media outlets and charging them for permission to use it.

Step 1: Make sure your contact details are prominently displayed

It’s impossible to create viral content. Often, it’s a combination of marketing strategies and luck. Make sure your contact details are easily accessible if you create a viral video. This will increase the likelihood that news outlets may contact you and offer a payment for a licensed version.

Create an email address that contains your YouTube channel’s name. Place it on your site and in the description of your YouTube Channel. This email address should be explained in a direct and clear manner, for example: Please contact [email] if you have any business inquiries.

Step 2: Sign up for a video right marketplace

You can pay to list your videos in a marketplace for video rights. It is easier for media professionals and agencies to locate your content. Jukin Media is an example of a video rights market that stores your files in its content library, and then sends them to news channels and advertising agencies. If these organizations use your content, you’ll make money.

06. Sponsored content

You can make money with sponsored YouTube content if your channel is popular. You can make money by promoting branded products once you have an engaged and large following.

Step 1: Choose a brand that you want to sponsor

Brands may start to contact you for a possible collaboration as your YouTube subscriber count grows. It’s important to do some research on the brand and its products before you promote them on your YouTube channel. You should only endorse products you would recommend to your fans. This will ensure that the quality of content you produce is not compromised.

You can contact a brand directly and tell them why they will benefit from collaborating with you. You could tell them, for example, why your audience is relevant and how many people subscribe to your channel. Or how much engagement you get from your videos.

Join influencer marketplaces like Grapevine Logic Famebit Channel Pages CrowdTap. These influencer marketplaces offer a variety of sponsorship options. Some will provide free products, while others pay.

Step 2: Create Branded Content

You can use your channel to promote a brand once you have partnered with them. You can, for example, create videos that are entirely focused on the brand. Or you can include the products within other video content. As an example, many beauty influencers sponsor beauty products in a makeup tutorial.

07. Affiliate marketing is a great way to earn money.

Affiliate marketing is another option for sponsoring products and brands. You’ll receive a link that will track back to your website as an affiliate marketer. You’ll receive commissions when people use that link to buy products from the company.

You don’t require a huge fan base to start because the brand will only pay you if you sell their product. They won’t pay you just to recommend it. How to get started:

Step 1: Join a program of affiliates

You can join several affiliate programs. Amazon Associates is a popular choice, especially for newbies to affiliate marketing. It offers a 10% commission. Affiliate programs are also available from other big brands like Target and BestBuy.

Check out affiliate marketing platforms like:

  • CJ Affiliate
  • Rakuten Advertising
  • ShareASale
  • Impact

These platforms will allow you to get in touch with many brands and receive affiliate links you can use for sales.

Step 2: Contact brands

You can reach out to brands that you are interested in promoting, and you believe would be beneficial for your audience. Explain to them how their brand will benefit from a collaboration with you and why your audience would be an ideal target for the brand.

Step 3: Include the products in your content

Integrate the products in your videos once you have a relationship with a brand. Integrate them seamlessly in your content to avoid coming across as too promotional. This may turn off some of you fans. You should recommend products that are of real value to your audience.

A fitness instructor online, for example, may promote a pair or high-quality athletic footwear. A camping enthusiast might, on the contrary, recommend a certain brand of gear. Your fans will be more engaged with your content if the brands and products are relevant to them.

Step 4: Add a link to your affiliate program

Place the affiliate link at the end of the video description. Remind users to buy the products that you have recommended at the end of the video.

How many YouTube views are needed to earn money?

It’s not as simple as you think. Views are important because they allow you to reach your viewers and introduce them to money-making opportunities. However, there is no magic number that will guarantee earnings. Here’s why:

  • YouTube Partners Program: In order to earn money from YouTube advertisements, you must meet the criteria of the YouTube Partner Program. It requires 1,000 subscribers, 4,000 hours of viewing in the last year or 1,000 subscribers with 10 million views on Shorts in the 90-day period.
  • Revenue Per Mille (RPM). This represents the average revenue per 1,000 views. RPMs can vary widely depending on factors such as your niche, location of viewers, engagement with ads and type of video. RPMs typically range between $1 and $30 per 1,000 views. However, some niches may be able to reach even higher levels.
  • YouTube monetization methods: Ads alone are not the only way you can make money. You can also look into brand deals, merchandise, sponsorships and affiliate marketing. You can earn a lot of money with these options, regardless of how many views you have.

What is the potential income from YouTube?

You may be wondering if you can make enough money to do it as a full-time career. These statistics provide an insight into how much YouTubers earn:

  • Google pays 68% to video creators of AdSense revenue. Google pays 68% of the revenue generated by AdSense to video creators.
  • YouTube advertisers spend an average of $0.18 for each view.
  • It means that a YouTube channel will receive an average of $3-5 for every 1000 video views.

Your marketing efforts and number of followers will determine how much you earn from other YouTube monetization methods, such as selling merchandise or creating affiliated content. The answer to this question is not black and white, as it is with so many other things. It’s possible to start off making some money on the side and, later, through hard work and perseverance, earn a living. Try out different options for monetization to see which one is best for you.

How much do YouTubers earn per year?

Top YouTubers can earn astronomical sums of money. Mr. Beast, PewDiePie and Markiplier make over $25 million a year from their channels, without taking into consideration other sources of income.

The average YouTuber doesn’t make that much money. According to ZipRecruiter the average YouTuber makes $66,999 per year or $1,269 per weekly. Top 10% of YouTubers earn over $25,000 a month and top 1% over $1 million a year.

Note that these figures are estimates and that the amount of money a YouTuber actually makes can be very different. These numbers will give you an idea of what some of the biggest YouTubers earn.

Success on YouTube: Tips and tricks

There are some tips that will help you to succeed on YouTube.

  • Make videos people want to watch. The most important thing to do to earn money on YouTube is create high-quality videos. You won’t make any money if your videos aren’t good. Do your research, plan ahead, and use the best equipment that you can afford to produce your videos. Edit them carefully. These details are important and will make you stand out in YouTube.
  • Build an audience. You will make more money from advertising if more people view your videos. It’s therefore important to grow a large following for your YouTube channel. Finding your niche is one of the best methods to grow your audience. What is your passion? What are you passionate about? Choose a subject that interests you and about which you have knowledge. You will attract viewers with similar interests.
  • Be consistent. Upload videos regularly. It will keep your audience engaged and returning for more. This also signals to YouTube that your channel is taken seriously.
  • Promote Your Channel. Share Your Videos on Social Media and Other Platforms. Spread the word to get as many viewers as possible right from the beginning. You will reach a larger audience over time. Spend time with your subscribers. You can build relationships with viewers by responding to their comments and answering questions. This will make them feel like they are a part of your community.
  • Be Patient. Making money on YouTube takes time. Don’t expect to be a millionaire in a day. You will see results if you keep on creating quality content and growing your audience.

YouTube monetization basic

We wanted to share some information on how YouTube works, and some general tactics that are relevant regardless of which monetization option you choose.

You’ll first need to create your YouTube channel. Uploading videos will not make you rich. As you configure your account, make sure you enable monetization. You can then make money with your YouTube videos. Then you can choose which monetization techniques to use.

It is important to know that even without millions subscribers, you can still make money with your YouTube channel. Understanding your audience is the key to delivering relevant content. Try to imagine yourself in the shoes of your future subscribers or those who you would like to be following you.

After you’ve mastered the art of understanding your audience, your goal should be to engage them. Consider what kind of content would interest them, what they find most useful, and what you can do to encourage viewers to subscribe, click or comment. You can only create videos that will be successful with one of the methods for monetization if you think about what your viewers are interested in, and what they would find most useful.

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